martes, 15 de enero de 2013

THE DEVELOPMENT OF THE INFORMATION SOCIETY


Certainly technology  dominate our lives, every day the human been is more connected to each other thanks to the advances in communications such internet, mobiles phones, satellites , computing and every gadget that comes from the tech market.  Literally the internet in  dominating our daily life’s by helping us find information, share information , communicate by social networks or emails to social buddies, work buddies, employees, family or friends. Without any doubts the Internet is the fabric of our lives at this time. It’s no longer the “future”. Right now is our present.

The increase in the uses of this technology has allowed us to improve our business, our communications, our knowledge of other cultures, markets and events that happens around the world also in our own countries.
From those who don’t know, Internet is a network of computer networks that can communicate between each other. There is something else. However, it is more than a technology.

From humble beginnings when it was conceived as a military project to connect different computers, which through time was expanded to the public, which found him bigger and better uses of which He initially had been conceived. The internet was thought has a privileged of a few lucky people in the USA, but fewer years later with the help of the commercialization of the product anyone who was in a position to buy a computer and pay the internet bill could be part of the “lucky club”.

Now, more than 30 years before the invention of the internet we can realize how independent are our life of the internet and how we need it all time. This has truly and without any doubt become the ultimate tool for us.

Internet and the New Economy

The internet brought us many benefits more than damages, its true that our society is changing due to this technology but it’s also true how our basic economy has change into the “new economy”. The essential point here is that the new economy is the companies that produce or design Internet is the companies that work with and through the Internet. That is the new economy, and that is what is happening around the world[1] (Escolar 2009). It’s important to highly that the biggest uses of this tool have being in the Tech Industry but nowadays that exclusivity has change; every company in the world no matter where is located need to use this tool, not only as platform to promote their business also a way to improve competitiveness.  In the other there is another concepts that draw our attention and that is “E-Commerce” There is much talk about this term:  e-commerce, it has an interest, but it falls too much on the idea of ​​selling e-commerce, the so-called B2C Business to Consumers, sales to consumers. This only represents 20% of all commercial electronic transactions on the Internet. 80% are business-to business to business relations and this is accentuated at this time (B2B). That is, the volume is growing and therefore increasing the overall volume, so does the number of transactions to consumers. The volume increases more in absolute and relative terms, is the business to business relationship[2](Escolar 2009).

This event shouldn’t impact us for many reasons, every day internet access become more affordable for more people around the globe, therefore the number of people who is able to see products, services, ads and all kind of information increases substantially day by day.  Second, the number of companies that uses this tool is also increasing because of the low prices that this tool gives in comparison to other traditional way of publicity. Nowadays if your company does not have a web page at least to show you exist, if could be said, you don’t exist for half of the world population.

Undoubtedly internet changes our lives, the way we see the world, the way we connect with the people, the way we share information, we share our knowledge to our cyber buddies who are willing to read what you can say and most important , the way we do business.

It’s important to understand and realize the ways this tool is changing and how those changes in the tool could affect positively or negatively our life, our environment, our business and our interaction to the rest of the world.  It’s important to highlight how the E-commerce is gaining every day more ground in daily business and how we can take advantages of it a use it for our own purpose. 





[1] Escolar Cotes Jaime, El Entorno Frente Al Desarrollo Del Comercio Electrónico Y La sociedad De La Información.
[2] Ibid

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