Sales are a critical part of any
business and are often commonly misunderstood. In Colombia particular, sales as
a career is often considered to hard work and boring, commonly seen as
unprofessional and there is a degree of mistrust surrounding ‘sales people’ and
the processes they use. Most companies do not invest huge amount of money
hiring the right sales person to work with them and adding the lack of strong motivational
and training programs in companies the
rotation of sales workers are higher than any other position.
Making the wrong selection
of “sales workers “ could be a not only
waste of money or time, also could be the biggest damage you can possibly cause
to the business, because a bad sales person not only wont to the job well also
could not treat properly the customers when get rejected. As set on the reading “drive” is essential in unleashing other sales skill sets.
Furthermore highlighting that without the drive you can provide sales people
with excellent training, but without that, the money is largely wasted. To avoid failure recruiting sales people it’s
recommendable to look for certain essential personality traits such as:
1. They are motivated by a need to
achieve outstanding results, and they are willing to do virtually whatever it
takes to succeed.
2. They love to compete, both with
themselves and with others.
3. They are optimistic, that is, they
are certain of their ability to win.
Not only personality traits are necessarily although there are three
elements that make up drive which are need for achievement, (2)
competitiveness, and (3) optimism. All three elements must be present
for the sales per son to truly show Drive. Having people with the right skills
will make the company performance higher because depending on the quality of
the sales people it hires the results will receive.
In sales
not only the traits are required also that sometimes could call as basic and
that is the desire for personal excellence which
plays a major role in sales. Sometimes companies do not constantly supervise
the slacker’s people especially in sales who could affect the whole sales team.
Money is a good incentive but companies should start thinking that investing
more in the selecting process to find the suitable person will return as a
lower rotation expenses and more revenues from a person that has the drive,
skills and motivation to succeed in the competitive world of sales.
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